Disappearing Act

"The Perfume Disappearing Act"

In today's fragrance market, merely having a unique scent is no longer sufficient; perfume performance is increasingly important. 

Fragrance enthusiasts seek long-lasting scents, but it's common to feel that perfume fades shortly after application, this is called "Olfactory Fatigue". 

While we may think our perfume has disappeared, those around us can still perceive it, as it remains a new scent to them.

Let's keep it simple. When discussing fragrance performance, three key factors are considered:

  1. Projection - The distance in front of the wearer where the scent can be detected.
  2. Sillage- The trail of scent left behind by the wearer. 
  3. Longevity - The duration that a fragrance lasts on the skin.

Fragrances also go through three phases:

  1. The Opening - This phase lasts 10 to 30 minutes and features the top notes, captivating your senses.
  2. The Body - This phase lasts 2 to 4 hours, during which the middle notes are prominent. The scent is actively evaporating from your skin, drawing in those around you.
  3. The Dry Down - This final phase can last for 4 to 8 hours or more, showcasing the deep base notes.

When discussing longevity, we consider the duration of the fragrance and the misconception of expecting a strong scent all day. Ingredients start to degrade upon application due to various factors like perfume strength, skin type, climate, and application method. Not all scents behave similarly, leading to varying evaporation rates.

Become familiar with scent families, fragrance strength, and powerful fragrances.