About Us

Welcome, Fragrance Lovers

Hello! We’re Niki and James, the founders of Yakobi Fragrance. Over the past three years, we’ve poured our hearts into building something truly special—a new way to experience inspired designer and niche fragrances. Today, we're thrilled to invite you to be part of this exciting journey.

My love for fragrance began at 15, sneaking spritzes of my father’s Dior Sauvage. That moment sparked a lifelong passion. Meanwhile, my wife has always created a warm, inviting atmosphere at home through the power of scent—diffusers, candles, and oils that brought every space to life.

A few years ago, our story took a turn in Bali, where we attended a small perfumery class that opened our eyes to the artistry behind scent creation. It was there that the vision for Yakobi was born: to craft premium-quality, inspired fragrances that are accessible and affordable for everyone.

We believe fragrance is more than just a luxury—it's a deeply personal expression. A scent can transport you, boost your confidence, and leave a lasting impression on everyone you meet.

At Yakobi, we’ve taken a different approach. We formulate our fragrances in-house with a remarkable 45% oil concentration—far higher than typical perfumes—to ensure richness, longevity, and exceptional quality. These aren’t just dupes—they’re elevated scent experiences designed to perform.

Thank you for joining us on this journey. We can’t wait to share our passion with you, one fragrance at a time.

— Niki & James
Founders, Yakobi Fragrance